Cookies Policy

What are cookies and how we use them

Cookies and How They Are Used On Our Website

BFORU (“we”, “our” and “us”) use a browser feature known as a “cookie”, which assigns a unique identification to your computer. Cookies are typically stored on your computer’s hard drive. Information collected from cookies is used by us to evaluate the effectiveness of our website, analyse trends, and administer our website. The information collected from cookies allows us to determine such things as which parts of our website are most visited and difficulties our visitors may experience in accessing our website. With this knowledge, we can improve the quality of your experience on our website by recognising and delivering more of the most desired features and information, as well as by resolving access difficulties. Some of our cookies are set to enable you to proceed to use features on our Website, such as to help keep track of items you put into your shopping cart and to allow visitors who have created an account to maintain shopping carts between visits. In addition, we use cookies to tell us whether your computer has been used to visit our website in the past. We also use cookies to help keep track of checkout information, other than payment method information, while you remain on our site. Plus, we use cookies and/or a technology known as web bugs or clear gifs (these are also known as web beacons). These are computer instructions that link web pages to particular web servers and their cookies and are typically stored in emails to help us confirm your receipt of, and response to, our emails and to provide you with a more personalised experience when using our website.

Types Of Cookies On Our Website

Essentials – These are cookies that are required in order to carry out a service that may be specifically requested by you and cookies that are strictly necessary for communication purposes. An example would be if you place an item in the shopping bag and a cookie is placed to remember the item that you added.
Analytical – These cookies provide statistics that help us provide you with a consistent experience on our website. Through the use of these types of cookies we obtain an aggregated level of data such as the originating site for visitors to our website, how long visitors are on our website, what pages on our website are visited most, if visitors are new or returning, and order amount and items purchased. In addition, the data that we gather through the use of analytical cookies can indicate to us which version of our website has been viewed or from which country or city the website is viewed so that we can tailor our website content to the geographical region from which users are viewing the website. Data from analytical cookies is used by us to monitor and improve the functioning of our website.
Profiling and personalisation – These cookies are used to track your interests, to provide you with offers or advertisements tailored to your interests, and to provide you with a more personalised experience when using our Website.
Advertising cookies – These cookies track which advertisements you have already seen, how many visitors click on the advertisement, and how many orders follow from an advertisement being displayed.

Cookie Opt-Out and Settings

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit All About Cookies at To explore what cookie settings are available to you, look in the “preferences” or “options” section of your browser’s menu.
To stop receiving cookie-based ads from a third party advertising company we use, click on the link included in the advertisement, or in this policy, and follow the instructions on opting out. We may use more than one third party company for cookie-based advertising, which would require you to opt out of each company through the advertisement links.
You can also visit the body representing these advertising companies for more information on how to opt-out of these cookies: Your Online Choices at If you do this you will leave this site for a centrally managed online site where you can specify your preferences. However, please note that the use of this website does not turn off all internet advertising and deactivates only advertisements that are customised to your likely interests based upon previous web browsing activity.

Last Update

April 2020.

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