This privacy notice applies to the personal data collected online by BFORU through bforu.net, BFORU microsites or mobile site, or mobile applications bforu.net provided for download to your mobile device that expressly adopt, and display or link to, this notice (collectively our “Website"), via our telephone support lines, or through bforu.net pages on social media sites, such as Facebook, Twitter, et al. (“Social Media Pages"). Any reference to “visitor", “you" or “your" means you, the user.
We provide this summary of what personal data BFORU, as a data controller, collects from you, for what purposes we use that personal data, who we will share this personal data with and your rights in relation to the personal data we collect from you.
This notice applies to the personal data we collect, use and disclose (i.e., process), which generally includes your name, address, telephone number, email address, month and day of birth, IP Address, billing and account information, and other information that identifies or can be used to identify you.
1 – General Browsing
We process navigational information about where you go on our Website. This information allows us to see which areas of our Website are most visited and helps us improve the quality of your online experience by recognising and delivering more of the most desired features and services. Additional information, for example, domain type, browser version, or service provider may also be processed by us, which will provide us with information regarding the general use of our Websites. We process this information because it is necessary for our legitimate interests in operating and improving our Websites.
2 – Location Information
If you use one of the features on our Website that require locating you, we will collect and process your location data for this purpose. If you do not consent to or disable location-based services we may ask you to manually select the region where you are located, or to enter your postal code to find the customer position; if you choose not to provide this information some features of the Websites may not be available.
3 – Personal Data
3.1 – Contact Us – If you complete a general “Contact Us" form on one of our Website (for example, to comment on or ask questions about our merchandise), we may process your name, email address, and any information that you provide in the text of your message. We process personal data collected in connection with these features for the purpose of responding to your inquiry, and we do so because it is necessary for our legitimate interests in communicating with our customers and investors;
3.2 – Sign Up for Marketing Email List – If you sign up for our marketing email list (i.e., ‘Subscribe’), you will be asked to provide your email address and your consent to the processing of your personal data in order to send you marketing emails, cart abandonment emails (emails that are triggered when you place items into your bag and leave our Website before checking out), and product view emails (emails that are triggered if you search and/or view a specific type of product on our Website and leave before checking out). Signing up for our mailing list enables you to receive information about products that we provide via email. If you would like to unsubscribe, follow the opt-out instructions on any marketing email you receive from us or that affiliate;
3.3 – Sharing an Item with a Friend – When you share an item with a friend from our Website, the designated recipient will receive your name and email address, as well as any information you entered in the message. The email address of your recipient is not collected or used for any promotional purposes by us or our affiliate companies, nor is such information rented, sold or exchanged with third parties. You should not share items with friends unless you believe your friend would be interested and want to receive the information. We process personal data for this purpose because it is necessary for our legitimate interests in providing this service to our customers;
3.4 – Creating a Membership – You are given the opportunity to create an account on our Website and mobile application (“App"). bforu.net membership allows you to enjoy a more personalised experience, create an address book, My Saves List, and enjoy “quick checkouts" by having us automatically enter your billing address, preferred shipping information, and payment details. Creating an account requires you to enter your email address, first and last name, and to create a password, and allows you to provide your postal address, telephone number, payment details, birthday and gender. When you create a membership you will receive a welcome email that will be delivered to the email address you inserted into the email field during the registration process. You may also receive non-marketing emails from us, such as order confirmation emails, shipping confirmation emails, and BFORU transactional emails. To request to have your bforu.net membership cancelled, use the “My account” section of the Account page. Please include the email address of the bforu.net membership you wish to cancel;
3.5 – Saving Payment Details in Your BFORU Membership – If you choose to add a payment type to your BFORU membership, you will be able to quickly access this information during checkout when you are signed in. Your preferred payment type will pre-populate during checkout (but you can always use another payment type by selecting the “Change" link). Only payment methods that can be used on our Website will be available to select during checkout. You will have the option to add a new payment type during checkout by ticking a box that you want to store the newly entered payment details in your BFORU membership. We process personal data for these purposes because it is necessary for our legitimate interests in providing this functionality to our customers;
3.6 – Purchasing Merchandise Through our Website – If you purchase merchandise through our Website, we will process your personal data for this purpose (i.e., name, billing and shipping address information, email address, telephone number, and payment card information), as well as information about your purchases on our Website. In addition, if you have created an account you will be able to view your order details when you log into your BFORU membership. We process personal data for these purposes because it is necessary to perform a contract with you and for our legitimate interest in managing and operating our business;
3.7 – Market Research – We collect the information when you fill out a survey or otherwise engage in market research offered on our Website or in emails. This information will assist us in gathering feedback from you in order to improve our Website and continue to offer features that you prefer. We process personal data for these purposes because it is necessary for our legitimate interests in improving our Website and the products and services offered to our customers.
We offer applications for download to your mobile device that provide you with various interactive features (“Apps").
The collection and means of collecting personal data through any currently existing or future App are discussed in this notice when referencing Website under the following sections:
1 – Information Collected in Our Website;
2 – Additional Purposes For Which We Process Personal Data;
3 – Cookies and Advertising.
The use and sharing of personal data through any currently existing or future App are discussed in this notice when referencing Websites under the following sections:
1 – Information Collected in Our Stores;
2 – Additional Purposes For Which We Process Personal Data;
3 – Information Shared with or Collected Directly by Third Parties;
4 – Information We Share With Third Parties;
5 – Cookies and Advertising.
Personal data may be collected directly by BFORU through our Social Media Pages and may also be collected by the social media site hosting the BFORU Social Media Page:
1 – Personal Data collected directly by BFORU: The collection of personal data directly by BFORU on our Social Media Pages will include the type of information addressed under “What is Personal Data" above. Examples of how personal data may be directly collected on BFORU Social Media Pages include providing information through an application or form which has a link to this privacy notice;
2 – Personal Data collected by the social media sites: This privacy notice does not cover the privacy and security practices of the social media sites on which BFORU has Social Media Pages. Please review privacy policies and terms of service on the social media sites if you have any questions about their privacy or security practices. The social media sites where BFORU has Social Media Pages may provide aggregate information and analysis to BFORU about your use of our Social Media Pages. This allows us to better understand and analyse our user growth, general demographic information about the users of our Social Media Pages, and interaction with content on our Social Media Pages. Overall, this information may be used to help us understand the types of visitors and users of our Social Media Pages and use of the content. We process personal data for these purposes because it is necessary for our legitimate interests in understanding and providing appropriate and relevant content to our customers.
We may collect personal data from you when you contact us via telephone. This will include any information that you may provide us over the telephone about yourself or the issue you are contacting us about. We will use this personal data solely for the purpose of providing the relevant customer support services to you. We process personal data for these purposes because it is necessary for our legitimate interests in providing support to our customers.
We may also process personal data that we collect under this notice for the following purposes to the extent permitted by law:
1 – To detect, and protect us, our affiliates and other third parties against misuse of our Website (such as spamming), negligence, fraud, theft and other illegal activities. We process personal data for these purposes when it is necessary to protect, exercise or defend our legal rights;
2 – To audit compliance with our and their internal policies and to terminate or suspend your accessing or use of our Website for engaging in any misuse of our Website or other illegal activities. We process personal data for these purposes when it is necessary to protect, exercise or defend our legal rights;
3 – To conduct appropriate anti-fraud checks in which the personal data that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. We process personal data for these purposes when it is necessary to protect, exercise or defend our legal rights;
4 – To comply with administrative, tax, investigative or other audit requirements or any other legal or regulatory disclosure requirements. We process personal data for these purposes because we are required to do so by law;
5 – As permitted by applicable laws, rules, and regulations, and to comply with any legal or regulatory requirements.
1 – Email Addresses
We do not sell, or grant rights to third parties to process your email address for their own marketing purposes.
2 – Postal Addresses
We do not sell or grant rights to third parties to process your postal address for their own marketing purposes.
3 – Service Providers
Please be aware that we may appoint third parties to provide services to us or on our behalf, such as fulfilling orders (including, but not limited to, processing payments, providing fraud prevention services, and verifying addresses), monitoring and analysing site activity and the effectiveness of our advertising, providing support services, conducting credit reference checks, serving site content (including a site search feature), organising information, conducting surveys, administering and sending mobile Notifications and email messages, offering interactive features on our App, assisting us with our Social Media Pages. Such third parties may have access to your personal data to provide services to BFORU.
4 – Legal Disclosures
You should also be aware that we may disclose personal data about you if we are required, or we genuinely believe that (i) we are required, to do so by law or legal process, (ii) if we reasonably consider that it is necessary to protect the users of our Website, or (iii) in connection with an investigation of suspected or actual fraudulent or other illegal activity. In the event that we is acquired by a new owner, your information may be transferred to a new owner as part of our assets. If this occurs, we will take all reasonable steps to ensure that our new owner will use your personal data only in accordance with the terms of this privacy notice.
5 – Transferring Data Outside the EEA
In case of 3 and 4 above, a transfer of your personal data may take place to countries outside the European Economic Area, such as the United States, whose laws may not afford the same level of protection to your personal data. We will therefore ensure – where necessary – that all adequate safeguards are in place and that all applicable laws and regulations are complied with in connection with such transfer.
We may from time to time process your personal data to send you marketing emails about our products. In this case your prior consent is required. These emails may contain features that help us make sure you received and were able to open the message. Furthermore, these emails may contain features to identify you when you click through a marketing email to visit our Website, which enable us to send you cart abandonment emails, and/or product view emails. You may opt out of receiving marketing emails, cart abandonment emails, and/or product view emails at any time, free of charge, by following the instructions in any marketing communication.
The time period for which we keep personal data depends on the purpose for which we collected it. In all cases we keep it for as long as necessary to fulfill the purposes for which we collected it. We will then delete the personal data, unless we are legally required to retain it or if we need to retain it in order to comply with our legal obligations (for example, for tax and accounting purposes).
1 – What Are Cookies and How Do We Use Them?
2 – Website Analysis
We use third party service provider(s) to assist us in better understanding the use of our Website. Our service provider(s) will place cookies on the hard drive of your computer and will receive information that we select that will educate us on such things as how you navigate around our Website, what features are accessed, completed, or most used, what products are browsed and general purchasing information. Information may also be collected about a search engine used, and a search engine or website advertisement clicked to direct you to our Website. Our service provider(s) analyses this information and provides us with aggregate reports. The information and analysis provided by our service provider(s) will be used to assist us in better understanding your interests in our Website and how to better serve those interests. The information collected by our service provider(s) may be linked to and combined with information that we collect about you while you are visiting our Website. Our service provider(s) is/are contractually restricted from using information they receive from our Website other than to assist us.
1 – Collection of Mobile Device Location Information Via Our Mobile Sites and Apps
Your mobile device may allow you to disable location-based services, which will prevent our mobile site and App from accessing your mobile device location information. For specific questions regarding disabling your device’s location-based services, we recommend that you review the specific instructions provided for your mobile device. Please note that some features on our mobile site and App may not be available if you disable location-based services.
2 – Notifications and Access to Data on Your Mobile Device
If you no longer wish to receive Notifications or no longer want us to access the specific information on your device (e.g. photos) for which you previously provided consent, then you will need to adjust the settings on your mobile device. Please note that the process for changing settings on your mobile device may vary; to learn how to change these settings, please refer to the specific instructions provided for your mobile device.
3 – Email Addresses
If you do not wish to receive emails from BFORU, then you can unsubscribe on the “My Account" page. Please note that, if you request to be removed from our email marketing list, then you may still receive non-marketing emails, such as confirmations from us regarding any orders that you have placed on our Website.
4 – Cookies
If you would like to deactivate our ability to analyse your anonymous browsing and purchase behaviour through the use of this service, then you may deactivate the setting on your Web browser which allows you to accept cookies. If you choose to do this, however, then you will be unable to use certain features and services offered on our Website, including the ability to make a purchase from our online store.
5 – Ads on a Third Party Site on Which You Have an Account
If you no longer wish to receive advertisements from BFORU when you log in to certain third party sites (e.g. Facebook), then you will need to change the settings on the respective social media / third party site. If you would like to change the advertising settings, then please review the privacy policies and terms of service on the respective social media / third party site.
Subject to applicable law, you may (1) request access to the personal information we maintain about you; (2) request that we update, correct, amend, or erase your information; or (3) request the restriction of our use of your personal information. In addition, you may receive, in a structured, commonly used and machine-readable format, the personal information that you have provided to us about you, with your consent or based on a contract to which you are party. You have the right to have this information transmitted to another company, where it is technically feasible.
You also may object at any time to the use of your personal information, on grounds relating to your particular situation, where we use that information based on our legitimate interests as described above. If we use your personal information to send you marketing communications, you may object at any time and without providing any reasons to such a use (e.g., by clicking in the unsubscribe link in our marketing emails), and we will apply your preferences going forward. You also may withdraw any consent you previously provided to us. If you do so, this will not affect the lawfulness of our use of your information based on your consent before its withdrawal.
If you wish to exercise these rights, please contact us via e-mail. If you are not satisfied by our response you may lodge a complaint with the data protection supervisory authority in your country.
In order to ensure that your personal data is accurate and up to date just log on to your account with your email address and password, and you’ll see an overview page where you can update your information. You may also e-mail us if you think that personal data that we hold about you needs to be updated.
Our Website is not directed toward children under the age of sixteen (16) years. Furthermore, we do not knowingly collect any personal data from children under the age of sixteen (16) years. The children’s products that we offer for sale on our Website are intended for purchase by adults only. No one under the age of sixteen (16) years should provide any personal data on our Website.
For your convenience and enjoyment, our Website may contain links to other websites operated by third parties (“Third Party Sites"). We do not monitor and are not responsible for the privacy practices or the content of such Third Party Sites. We would urge you to review the privacy policies of each Third Party Site to ensure that you are comfortable with the privacy policies and practices.
As we continue to offer our customers new and different types of content and services, we may revise this privacy notice to reflect the changes that we have made to our information collection, use or disclosure practices. Should there be a material change to our information collection, use or disclosure practices, it will be applied only to information collected on a going forward basis.
We limit the number of employees that have access to the databases that contain personal information, and our employees are advised of the importance of confidentiality.
Our Website is designed to accept orders from web browsers that allow secure communication. We support Microsoft Internet Explorer 11.0+, Android 5.0+, Apple OS X 10.9+, and Apple iOS 9.0+. We recommend if you are viewing our websites on Google Chrome or Mozilla Firefox to download the latest version in order to maximize your experience, otherwise you may not be able to access or utilize all pages on our websites as intended.
While we implement the above security measures on our Websites, you should be aware that 100% security is not always possible.
If, for any reason, you are accessing a country specific website for a country in which you are not located (e.g. utilising a proxy server) please contact Customer Service to view the policies and terms specific to your jurisdiction.
If you have any questions, comments or concerns regarding our privacy practices or our legal compliance, please email us at email@example.com.